Madison Advertising Federation | Foundation Profile

GrantBay analyzes IRS Form 990-PF data to help grant seekers find fit funders like Madison Advertising Federation. Data shown is extracted from Form 990-PF filings.

EIN: 39-1630870

Foundation Overview

Based in Madison, WI, Madison Advertising Federation has awarded 54 grants totaling $139,240 to organizations in Wisconsin, Minnesota and 1 other state, plus international recipients. Individual grants range from $500 to $25,000, with a median award of $1,000.

Latest Tax Year
2024
Total Giving (all years)
$139,240
Total Assets
$0
Median Grant (all grants)
$1,000

Latest Form 990-PF Snapshot

Total Grants
8
Median Grant
$11,120
% Median Grant Growth
+2124% (vs previous year)
Data extracted from IRS Form 990-PF filings. Last filing year: February 2026

Foundation Intelligence

Advanced analytics and strategic insights to help nonprofit organizations assess grant opportunities and optimize their application strategies

New Applicant Friendliness
Highly Accessible: 100%

8 of 8 recipients (100%) were new grantees. Foundation prioritizes discovering new partners. Most funding supports first-time applicants with compelling missions.

Geographic Focus
Wisconsin

85% of all grants are concentrated in Wisconsin, demonstrating highly focused geographic giving. This foundation prioritizes deep community impact in its primary service area. Within Wisconsin, funding concentrates in Madison (28%), Sheboygan (2%), Reedsburg (2%).

Funding Trajectory
+1442%

Strong 1442% growth in annual giving over 9 years indicates expanding philanthropic capacity and increasing opportunities for grant seekers. This upward trajectory suggests growing foundation resources and commitment.

Program Areas
Education

Highly focused on education with 100% of funding dedicated to this sector. This specialization indicates deep expertise and committed investment in the field.

Where is The Money Going?

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Grants & Funding

Analyzing past grantees provides valuable insights into Madison Advertising Federation's funding preferences, organizational priorities, and grant making patterns. This historical data helps potential applicants understand the foundation's strategic focus and identify successful funding approaches.

Name Amount Location Purpose Year
Abigail Rosin $1,000 Madison, WI, US Scholarship 2024
Jacob Kuglitsch $1,000 Pewaukee, WI, US Scholarship 2024
Ava Maria Wildenborg $1,000 Verona, WI, US Scholarship 2024
Reese Radler $1,000 Madison, WI, US Scholarship 2024
University Of Wisconsin Foundation $25,000 Madison, WI, US Sjmc Madison Advertising Federation Scholarship Fund To Support The School Of Journalism & Mass Communication 2024
University Of Wisconsin Foundation $21,240 Madison, WI, US Lsc Madison Advertising Federation Scholarship Fund To Support The College Of Agricultural And Life Sciences 2024
Madison College Foundation $25,000 Madison, WI, US The Madison Advertising Federation Foundation Creative Futures Scholarship Endowed Fund 2024
Edgewood College $25,000 Madison, WI, US Madison Advertising Federation Endowed Scholarship Fund 2024
Elizabeth Mander $500 Naperville, IL, US Scholarship 2022
Jacob Casella $1,000 Downers Grove, IL, US Scholarship 2022
Jill Marty $500 New Glarus, WI, US Scholarship 2022
Jonah Gustavson $500 Mcfarland, WI, US Scholarship 2022
Julia Schoen $1,000 Plain, WI, US Scholarship 2022
Lyric Hinerant $500 Madison, WI, US Scholarship 2022
Yueran Zhao $1,000 Madison, WI, US Scholarship 2022
Annie Claypool $1,000 Sheboygan, WI, US Scholarship 2021
Claire Pieper $1,000 Lanesboro, MN, US Scholarship 2021
Grace Colvin $1,000 Reedsburg, WI, US Scholarship 2021
Katherine Reitz $1,000 New Berlin, WI, US Scholarship 2021
Max Bowman $500 East Dubuque, IL, US Scholarship 2021
Olympia Wundrock $1,000 West Bend, WI, US Scholarship 2021
Sylvia Staus $500 Oconomowoc, WI, US Scholarship 2021
Claire Splinter $1,000 Hazel Green, WI, US Scholarship 2020
Ayelen Bravo $500 Madison, WI, US Scholarship 2020
Abby Meyer $1,000 Fond Du Lac, WI, US Scholarship 2020
Katie Baker $1,000 Franksville, WI, US Scholarship 2020
Shana Toombs $500 Sun Prairie, WI, US Scholarship 2020
Anju Ozaki $1,000 Madison, WI, US Scholarship 2019
Liz Grady $1,000 Oregon, WI, US Scholarship 2019
Jenna Kohrt $500 Monona, WI, US Scholarship 2019
Mackenzi Dow $1,000 Woodbury, MN, US Scholarship 2019
Allysan Melby $1,000 Waupaca, WI, US Scholarship 2019
Nicole Shields $1,000 Racine, WI, US Scholarship 2019
David Weinburg $1,000 Chanhassen, MN, US Scholarship 2019
Arianna Gonzalez $500 Deforest, WI, US Scholarship 2017
Carly Schesel $1,000 Chippewa Falls, WI, US Scholarship 2017
Amanda Conder $1,000 Genoa City, WI, US Scholarship 2017
Jacob Bawolek $1,000 Hubertus, WI, US Scholarship 2017
Mariah Martin $1,000 Brooklyn, WI, US Scholarship 2017
Angelique Camp $500 Madison, WI, US Scholarship 2017
Allyson Owen $500 Marshfield, WI, US Scholarship 2016
Amelie Vonbelow $1,000 Madison, WI, US Scholarship 2016
Anna Olla $1,000 Fox Point, WI, US Scholarship 2016
Eric Tomlinson $500 Madison, WI, US Scholarship 2016
Kiara Childs $1,000 Milwaukee, WI, US Scholarship 2016
Lily Hansen $1,000 North Oaks, MN, US Scholarship 2016
Mikayla Simonson $1,000 Taylor, WI, US Scholarship 2016
Katlynn Rogers $1,000 Three Lakes, WI, US Scholarship 2015
Jiayue Yang $1,000 Wuhan, HUBEI, CH Scholarship 2015
Nicole Yazzie $1,000 Wisconsin Dells, WI, US Scholarship 2015
Caitlin Flynn $1,000 Stone Lake, WI, US Scholarship 2015
Stephanie Uhlig $1,000 Green Bay, WI, US Scholarship 2015
Jaime Schwerin $500 Larsen, WI, US Scholarship 2015
Yvonne Hansterfer $1,000 Bayside, WI, US Scholarship 2015

Foundations Similar to Madison Advertising Federation

Discover 5 foundations with comparable assets ($0-$0), similar grant patterns, and geographic focus in WI that may also align with your organization's funding needs and grant seeking strategy.

Foundation Name Total Assets Typical Grant Size Service Area Similarity Match

EIN: 20-4909038 | 397 grants awarded
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median grant
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EIN: 20-3962467 | 56 grants awarded
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EIN: 23-7190284 | 58 grants awarded
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EIN: 23-7034141 | 20 grants awarded
$0
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median grant
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EIN: 20-0498327 | 4 grants awarded
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Contact Information

Official contact details for Madison Advertising Federation as registered with the IRS. These details are essential for grant applications, correspondence, and due diligence processes.

EIN 39-1630870
Website https://aafmadison.org/maff-foundation
Address 9 ODANA CT Madison, WI 53719-1122

Key People (3)

Board members, trustees, and key staff who oversee Madison Advertising Federation's grant making decisions and strategic direction. Understanding leadership composition can provide insights into foundation priorities and potential networking opportunities.

President Georgia Roeming
Treasurer William Kennedy
Trustee Michael Knapstein

Forms 990-PF

IRS Form 990-PF filings provide comprehensive financial information, grant details, and operational data. These documents are essential resources for understanding foundation capacity, giving patterns, and strategic priorities.

Form 990-PF Research Tips
  • Review Part XV for detailed grant recipient information and funding purposes
  • Check Part I for total assets, annual giving amounts, and payout requirements
  • Examine Part VIII for key personnel compensation and board structure
  • Look for trends across multiple years to understand giving patterns

About This Foundation Profile

This comprehensive foundation profile for Madison Advertising Federation is powered by Grant Bay's advanced foundation research platform. Our system analyzes IRS Form 990-PF filings, grant histories, and philanthropic patterns to provide nonprofit organizations with actionable intelligence for grant seeking success.

Application Status
Based on its IRS Form 990-PF filings, this foundation accepts unsolicited grant applications, meaning eligible organizations can apply directly without a prior relationship.

Data Sources & Accuracy

All information is derived from official IRS filings and public records. Grant Bay processes thousands of Form 990-PF documents to extract grant details, financial data, and organizational information. Data accuracy depends on foundation reporting quality and IRS filing completeness.

Research Applications

Use this profile for prospect research, grant strategy development, application preparation, and relationship building. Combine this data with additional research on foundation priorities, application processes, and board member backgrounds for comprehensive grant seeking strategies.

Data Currency: Last updated February 2026 based on IRS Form 990-PF filings. Foundation information reflects most recent available tax year data.